Right Message, Right Person, Right Time: How to Delight Home Buyers in Real Time
Timing really is everything!
There are many instances in life where timing can be responsible for the success or failure of an action. In cooking, for instance, it can mean the difference between a delicious meal and a burnt dinner. And in comedy, it can determine whether a joke provokes laughs or gets the comedian booed off the stage.
The same is true about real estate marketing. Messaging the right home buyers at the right time is key to turn prospects into customers.
But how can you identify good timing and seize the opportunities it presents? We’ve detailed three tips to get you thinking more strategically about the best time to message your prospects and how to do it.
1. Monitor and Measure Buyer Behavior
Actions speak louder than words, so it’s important to collect data about your prospects and customers. Instead of wasting your energy on shouting generic sales messages at your prospects, you should start paying more attention to what they are telling you through the way they interact with your website. For instance, if your data tells you a buyer is interested in buying a duplex, send them personalized offers based on their past activity, or offer them helpful tips.
2. Personalized Interactions With Real-Time Messaging
What do you do when you get a new message on WhatsApp? You read it immediately. And if there’s a link included in the message, you probably click on it.
Is it a bad habit? It might be, but that’s the kind of power instant messaging has over our brains. So why don’t you harness this power to connect with users when they are online?
You need to be careful, though. If you are going to interrupt your users’ on-site experience, you’d better not target them with a cliché message. Know precisely whom you are talking to and what you want to achieve from the interaction.
Our product has a built-in messenger, so that realtors can message anyone navigating the website. Moreover, Vision Lead Intelligence makes it easier to track what users are doing and allows real estate agents to connect with them based on their activity.
3. Respond in a Timely Manner
Good timing isn’t only about sending the right message to the right person, but also about how you interact with your prospects. According to a report from Harvard Business Review, companies that respond to leads within an hour of receiving a question are seven times more likely to generate a meaningful conversation that can turn into a closed deal.
Speed is crucial, but if you follow up without context, that can be a bad experience for your prospects. Make sure you know what pages your prospect viewed before requesting a quote, find out if they are a new lead or an active home buyer, and so on. You can only message them once you have the necessary information.
Not too long ago, it would have been unthinkable for realtors to try to monitor and respond in real time to their buyers. The costs of a tool that collects data, processes them and allows timely interactions would have been enormous. But today, costs have dropped dramatically. Services like YourMLSSearch ensure that you can track home buyers’ behavior and target them with relevant, highly personalized messages.