Writing blog posts for your website on a regular basis is a great way to highlight your expertise and keep the content on your site fresh, which keeps Google and other search engines happy. It’s easy to create a blog on your YMLS website too — you just need to know how to add a page. Once you have your new blog page set up, use these tips to create blog posts with a purpose.

Choose Real Estate Topics Wisely

Each blog post you write has two main goals, to keep your website filled with fresh content and to share valuable, helpful information with your target audience. Because of this, you should choose the real estate topics you want to write about with your target market in mind.

For example, if your main focus is serving people who want to buy homes in affluent neighborhoods, you should choose topics that would appeal to them like “What You Need to Know Before Buying a House In a Gated Community” or “5 Amenities Your New Subdivision Should Have.”

Add Keyword Throughout the Post

Keywords are short phrases of words people use when searching for information online. It’s important to include them in every blog post because search engines use keywords to index webpages.

There are plenty of free online tools that help you research keywords, and while it’s a good idea to use keywords that don’t have a lot of online competition, it’s more important to choose phrases the people in your target market would use. Ideally, you want to choose keywords that are both relevant and have low competition.

Consider brainstorming specific keywords related to your topic before researching the value of them. If you’re having trouble, start typing a relevant phrase into Google and take note of the predictive text that populates. These are phrases that people commonly search, which means they would probably be good keywords to use.

Share Your Blog Posts on Social Media Sites

You might have a lot of people encouraging you to use video for social media, but it’s also important to share your blog posts. Sharing your blog posts helps you attract more readers and shows your audience that you thoroughly understand the real estate industry.

The more information, such as blog posts and videos, you share, the more people will begin recognizing your name and associating you with the real estate market in your area.