Best Practices: Using YMLS Lead Tools
Being a successful real estate agent means doing everything you can to attract leads. Lucky for you, YMLS makes it easy to attract leads to your website. Here’s what you need to know about YMLS’ lead tools.
Lead Manager
The lead manager is the central place for all the lead-related information you need. The analytic dashboard is the main portion of the lead manager. It shows you a brief summary of everything you need to know about your leads. This includes searches performed, search trends, most popular city and more. From this lead manager, you can identify individual leads, look at their leads profiles and perform actions relative to them. In the Lead Manager you can quickly import your list of known contacts and quickly link into the profile of a lead.
Lead Stream
As far as keeping up with the latest lead activity, the lead stream has you covered. While the Lead Manager analytic dashboard is designed to give you an overview of information about your leads, the lead stream keeps you current with all the latest lead activity on your website. When a lead performs a search, views a listing or sends a message or inquiry, you’ll see that activity on the lead stream. When you first log into YMLS the Lead Stream shows you any current activity on your website allowing you to quickly respond to leads who are live on your website. Considering how important it is to make sure you’re responding to your leads in a timely manner. The Lead Stream allows you to keep them interested, it’s a good idea to keep a close eye on the lead stream as often as you can.
Lead Profiles
Understanding your audience is crucial when it comes to succeeding in any business, but that’s especially true with real estate. You need to take the time to figure out what buyers and sellers are looking for and do your best to deliver on that. Fortunately, that’s a lot easier thanks to lead profiles. Lead profiles give you a quick breakdown of all the information you need to see about a specific lead. This means you can get a good idea of what they’re looking for and how you can help so you can be a better real estate agent. In the Lead Profile you can view all of a lead’s activities, send them direct messages, or listings. You can even leave private notes, set appointment reminders, or upload transaction documents making it a great CRM to help you grow your business.
YMLS Call to Actions
With YMLS we want to make sure that you are able to act quickly to leads. That is why we created Call to Actions that will flag when you have a new registered lead, when a lead has sent you a message or when YMLS’ Lead Intelligence wants to recommend a listing to one of your leads.
Text Message Alerts
Being able to connect with your website’s leads while out in the field is critical to any real estate professional. That is why YMLS allows you to receive Text Message Alerts. In the YMLS Settings you can quickly and easily turn on these text message notifications. With Text Message Alerts you are able to know when a lead is reading your messages, sending you messages, or even sharing properties on social media. Furthermore, with Text Message Alerts you will be able to quickly identify which leads are hot as you will know when they view a threshold of properties, a threshold of searches, or have viewed the same listing multiple times.
Being an Intelligent Agent isn’t easy, but YMLS Vision makes it a little more doable. One thing’s for certain, nurturing leads is an important part of that process. If you’ve got any advice for using the lead tools built into YMLS Vision, feel free to share it with us in the comments section.
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