While a big part of being an Intelligent Agent is proper lead interaction, you need to generate those leads in the first place if you want to be a successful agent. By promoting your website on Google, you can drive more natural traffic to your website and find and engage more leads. YMLS provides you with the education and tools to promote your website with the YMLS MarketPlace.  YMLS has negotiated a special discounted with Homes.com SEO in the YMLS MarketPlace.

SEO

When it comes to making sure you have a high spot on the Google search rankings for a particular keyword or set of keywords, the best thing you can do is make sure you’re utilizing SEO. SEO, or search engine optimization, is the practice of using various techniques to make your website work better with search engines.

One of the biggest parts of SEO is making sure you’re using the right keywords. This starts with performing keyword research to figure out what some of the most popular real estate searches are. Next, you can decide which keywords you want to rank for. These keywords should be used throughout your website in a natural way so they aren’t crammed in where they don’t belong.

While keywords are important, Google also puts a lot of value on the quality of the content on your website. SEO used to mean stuffing keywords in everywhere you could get them, but now it means having quality content that isn’t too long and serves a purpose for the reader.

The best way to make use of SEO is to hire a professional like Homes.com to help promote your website. They can do keyword research, ensure you have good back-links, figure out how to rewrite content for SEO, and fix small problems that may increase your search engine ranking.

SEM

Advertising is another great way to get your name out there on Facebook, Google, Yahoo, Bing, and other search engines. When you advertise through Google, your website is placed at the top of the search engine results page in a sort of highlighted box. You can even choose what keywords you want to bring up your website so you can better control the traffic you’re getting. While this isn’t as effective as organically climbing to a higher spot on the search engine results page, it can be a big help if SEO alone doesn’t seem to be doing the trick.

As a real estate agent, getting people to see your listings is a big part of what you do. If you’ve got any other tips for rising up the Google search engine ranks, feel free to drop us a comment.

Schedule an appointment today with YMLS to discuss how the tools in the YMLS MarketPlace can help you promote your website and draw more traffic into your real estate website.