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Top 5 Ways to Develop Online Leads

YMLS brings you the top 5 best practices to develop online leads as our second post in our new “Best Practices” blog series. Because, the real estate market is very competitive, having the best practices when developing online web leads is critical. It is also a helpful guide for new agents who are finding it difficult in this industry or are pushing for more publicity and productivity. These helpful tips will demonstrate how to attract online real estate leads.

Use Social Media to Cast a Wide Net

There are several ways to generate interest in your website via social media. Your Social Media accounts are the spokes to your website, which is your hub. One way to drive traffic from social media is to constantly appear on local user’s timelines. About 2.27 billion people use Facebook making it an excellent tool when developing leads. Instagram is another way to connect with potential buyers. This is because pictures and videos are proven ways to generate and develop online leads faster than content alone. No matter what social media lead generation you choose it requires time and dedication to connect, engage, and provide support.

Follow these tips to create a social media strategy that generates Real Estate leads:

Remind them you are in business

As a Best Practice make regular social media posts to your accounts (Facebook, Instagram, YouTube, Pinterest, LinkedIn, Twitter, Google+ etc.). Consider this opportunity as building a community around your real estate business. At YMLS we recommend REALTORS® create a business Facebook page to represent them as a real estate professional. Using a business page vs a personal profile page is important as it informs your customer that you are a professional. All your real estate posts should come from your business profile page. Here you can tell your community about your real estate success stories. Let them know when you just signed a new buyer or seller. Don’t forget to announce when you have a closing. Comment on what fun you had showing homes. Share your client testimonials so your community knows you do a good job.

Make regular business-related announcements to fill your lead’s news-feed with constant reminders that you are in business.

Think Local

Hyper-local SEO practices will increase your chances for attracting attention from local buyers and sellers. Hyper-local SEO is the practice of increasing the visibility of a website or web page in a search engine’s unpaid search results in your local markets. For example, a local pizza business in Carlsbad, California would want to be on the first page of a Google search results: “Best Pizza in Carlsbad”. The principal is the same in real estate. Make posts that suggest you are one of the best real estate agents in your local market area.
Hyper local practices are especially important to real estate SEO, as agents service specific markets. Post about local events, places, or people. Other social media tactics include posting an event or group on Facebook or create a Pinterest board for local events and places.

Become an Influencer

Influencer marketing is a new form of marketing in which emphasis is placed on certain individuals that influence potential buyers. Ever wonder how non-famous individuals get paid to endorse brands on social media? They have become an influencer to buyers in that market. You too should become an influencer to home buyers and sellers in your market. Provide knowledge on the home buying or selling process or on events in your local area. Start by writing informative Real Estate blog posts or other forms of content, then share these on all your social media channels.

Get Personal

Comment and like your lead’s posts and follow their Pinterest boards. Wish all your friends happy birthday on Facebook. Use Facebook’s text notifications to receive text updates (this feature allows you to wish friend’s a Happy Birthday on Facebook, without having to login).  Include yourself in your social media posts so your leads can get to know you.

Create Personas

Think about which lead groups you are focusing on (recent retirees, first time millennial home buyers, etc.) and go from there. Some agents create multiple Facebook profiles or use different social media platforms. For example, use Pinterest to target first time female home buyers, as over ⅔ of all users are female. While first time millennial home buyers may be more active on Snapchat, as 26% of users are 25 to 34 years old. Portraying different personas online will help you attract a wide client base.

Start Conversations

Asking leads questions will entice them to respond in the comments. It’s also important that you engage with your leads by posting likes and returning comments on a consistent basis. Leads will stop engaging with you if you don’t return their favors.

Segment Your Audience

It’s important that all your real estate business’s social media platforms put you in direct contact with leads and past clients. Several social media platforms including Facebook and Twitter allow you to segment your friends. Agents can then engage leads, current clients, and past clients accordingly. The Facebook Friend Lists features allows users to filter their newsfeed to receive updates from list members first. Users may also post for specific list members only. For more information on how use this Friends List Feature, reference Facebook’s article here. To segment Twitter news updates, click on your logo icon next to the tweet button in the top right-hand screen then go to view lists. For more information on how to use Twitter Lists, reference Twitter’s article here.

Purchase Ad Space

SEM marketing is a powerful tool when using social media to find leads. Create geo-targeted home valuation ads to generate seller leads. Use social media ad space to attract leads in your local markets. Facebook location targeting allows business profile users to gear ads to specific individuals.
Don’t know how to create or manage Facebook ads?

Setup Automations

There are many third-party systems like MailChimp that allow you to send automated social media posts out to your leads. Use these tools to create a campaign to communicate effectively with your leads allowing you to spend time in the field buying and selling homes.


Which strategies do you use to generate leads online? Let us know in the comments.

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In closing, if you have any questions, you can reach our customer service department by calling (877) 873-9657.