Ice Breaker

As leads explore their home buying or selling options on your website, it’s important that you connect with them. Small actions, like starting a conversation with potential clients and providing them with helpful information, help you build a trusting, long-lasting relationship. As your relationship grows, leads turn into happy customers who not only come to you for their own real estate needs but also refer you to their friends and family members.

Ice Breaker

Send a Brief Introductory Message

When a lead comes through your real estate website, it’s important to introduce yourself to them a soon as possible. Sending a brief introductory message helps “break the ice” so it’s easier to start more meaningful conversations later.

Your message doesn’t have to be elaborate. In fact, shorter is often better because you don’t want to overwhelm your leads. Also, make sure your introductory message isn’t completely focused on you. The message shouldn’t read like your resume. Your leads don’t want to know about you and your accomplishments; they want to know exactly how you can help them.

Ice Breaker

Ask Questions

In order to serve your clients to the best of your abilities, it’s important to ask questions and really consider the answers. When leads answer questions, they reveal more about themselves and you can use this information to direct them to listings that they’ll love.

The best thing about asking questions is that they make starting a conversation a lot easier. When you ask a question, you aren’t talking about yourself. You’re trying to learn more about your potential client — and people love to talk about themselves, their lives, and their likes and dislikes.

Consider filtering your lead activities so you can see which listings specific leads are viewing. Then, look at some of the common features of these homes and create an open-ended question around them. For example, you might say something like, “I noticed you were looking at homes located near the interstate, do you regularly commute to work?”

Ice Breaker

Share Useful Information

Customer outreach isn’t annoying if it comes from a place of service. As long as you focus on serving your clients, instead of closing deals, people in your target market will naturally gravitate towards you. To make sure you’re always reaching out to potential customers from a place of service, make sure each message you send contains useful information or advice.

For example, if you notice a lead is looking for information on homes within a specific school district, consider sending the lead a message with more information about the area’s schools. Or if you have a lead who’s browsing homes in a historic neighborhood, consider reaching out the to lead to share information on preserving older homes or other things the lead may have to consider before purchasing an older house.


YMLS wants to set your business up for success.  For that reason, don’t forget to like, share, comment, and follow us online.  Stay on top of all the latest news with YMLS. 

In closing, if you have any questions, you can reach our customer service department by Clicking Here to Schedule an Appointment